PINNINGREWARDS HELPS OPEN MARKETS FOR MANUFACTURERS WHILE REWARDING CONSUMERS THAT USE PINTEREST
The highly effective new trend of pinning provides crucial product exposure and social interaction for new brands while providing rewards for consumers
Sebastopol, CA – PinningRewards.com, a grass-roots marketing and product distribution system, has helped Wizard Industries and a fast growing number other brand owners get their products into new retail markets. As the system has proven increasingly successful for its founding company, PinningRewards provides an array of functionality for varied types manufacturers to sell and promote new products to retailers while providing pinning consumers free products.
"Manufacturers will find the PinningRewards system provides much more than any other type of marketing, ecommerce or product exposure and distribution solution. Armed with a methodology that far surpasses what has been available in traditional marketing and sales," noted Billy Carmen, CEO of Wizard Industries, and developer of the PinningRewards system. "We're offering many more streamlined marketing and distribution methods along with the power of established unique consumer-driven product exposure services."
Wizard Industries is well known in the new brand arena due to their patented SampleRewards.com system that has been the driving force of over 900 small brands for the past decade. Designed as a method for new brand owners to generate consumer interaction and exposure along with retailer awareness, SampleRewards.com is a system that rewards consumers for matching and referring products to retailers. The unique system helps grow product exposure and retailer penetration by rewarding consumers with free products when retailers place orders for products that consumers have referred to them. The system was developed by Carmen shortly after he created his first product 12 years ago. "After being a store owner for many years I knew there had to be a better way to get new products in front of retailers so I created SampleRewards as a way to use consumers to match products to retailers. The logic based referral system has helped to steer hundreds of products to market for over a decade now" says Carmen.
Especially successful with niche markets, the SampleRewards system helped Carmen's Wizard Industries penetrate retail markets in far shorter time than would otherwise have been possible for a new product or brand. In this system, consumers are rewarded for recommending retailers who may be well suited for particular new products listed in the SampleRewards.com web site. In less than two years, Wizard was able to place products in over 15,000 retail stores around the U.S. and internationally. The stores ranged from small mom-and-pop stores, to large retailers such as Lowes, Sears, Ace Hardware, Amazon.com, Rockler Woodworking, Lee Valley Tools, Axminster (UK) and Gregory's Tools (Australia).
Now as technology has broadened and social interaction has become a crucial part of branding the SampleRewards system has been re-engineered to take advantage of the massive wave and effect of pinning through Pinterest and other pinning sites. Through the new PinningRewards.com system (and of course through SampleRewards.com as well), manufacturers provide product specifications, literature and information for members of the public to access from their computes, smartphones or tablets. When a consumer sees a product on PinningRewards.com they can match that product to a retailer near them that they feel may be interested in the product. They can also have product information and samples sent to the retailer directly from the PinningRewards web site. If the retailer places an order, the person who recommended the product to them gets one of those products for free as a reward.
PinningRewards also provides a network of key services to support more traditional marketing methods aimed at helping manufacturers put products on store shelves. For those wanting more aggressive, traditional representation, PinningRewards can match retailers and corporate buyers directly with product information. A sister site owned by Wizard Industries called RetailerAlert.com places product specifications and information right into the hands of retailers. RetailerAlert.com's new product announcements are distributed to retail store buyers, managers and purchasing agents around the USA.
With the opportunities for more direct marketing the PinningRewards system is as educational as it is functional. By following the steps and utilizing the services in the PinningRewards system, manufacturers, who often don't know where to begin to get an otherwise worthy product onto retail shelves, can learn about many of the resources available for brand development, social media marketing, and market penetration. "We've applied all the marketing methods that helped make Wizard Industries products so successful, he continued "and have packaged them into a streamlined system for the benefit of other manufacturers while providing an engaging and rewarding experience for consumers"
Manufacturers can also develop social media along with press and advertising campaigns with PinningRewards' Press Release Broadcast function. This allows manufacturers to include press releases to their online product information. The press releases are stored on the PinningRewards system and can be broadcast to the media companies that cover the manufacturer's target markets.
"It's a complete, cost-efficient and very effective system," says Carmen. "We try to help manufacturers target their marketing to their specific niche. It has worked for Wizard Industries for over a decade, and we know it can work for many others as the power of social media and pinning is becoming an integral part of branding."
Through strategic alliances and the co-operative efforts of marketing and media experts, both SampleRewards and PinningRewards has become a one-stop shopping place for marketing and product promotion services. "It's become a virtual shopping mall of exposure services for manufacturers, supported by an impressive team," said Carmen of the system. "copywriters, magazine editors, product related TV hosts and other experts are available through the PinningRewards and SampleRewards system to help any manufacturer take a product from the initial introduction level, to wide scale exposure to store shelves."
"But more than that, our technology and methodology" and the consumers who visit the site looking for new and unusual products can see the products that have potential, and help them realize that potential."
Some larger manufacturers have taken notice, and are beginning to utilize the service as a testing ground for their new products. "If a product can generate interest on PinningRewards and SampleRewards, it will probably do well in the marketplace,” remarked Carmen.
PinningRewards is available for any manufacturer who would like to penetrate retail markets with their products. Manufacturers can upload their own products, and manage their own market presence through PinningRewards Adding products to PinningRewards is free to manufacturers. Better yet, when a manufacturer adds products to the system they are also placing the products into Wizard Industries' distribution that provides the manufacture with full-scale distribution to small and large retailers including Amazon.com, Sears.com, Buy.com and Ace Hardware, True Value, Lowes, Home Depot along with many other smaller niche retailers.