Since most new products/brands begin with single products they have a very hard, if not impossible time, of getting into the media, retail and in front of customers.
Wizard Distribution matches synergies between products and markets and provides the education, mentoring, support services, exposure infrastructure and broadcast networks, distribution channels, product sales and fulfillment facilitation, along with manufacturing alliances.
The tasks required for effective product and brand growth are relatively endless from beginning through the full extent of a products life cycle. Implementing and managing all the elements of a successful product so that it grows to a recognized, healthy and profitable brand is a daunting task that requires much assistance and synergies with other brands in its market space.
Wizard Distribution is made up of hundreds of new products made up from mostly single SKU vendors. The patented system is backed and built around the successful
Wizard Industries, Inc. product distribution model and their
Product News Channel and
Small Brand Nation sites, that cover multiple markets ranging from commercial to consumer products. The methodology, technology and the infrastructure that powers
Wizard Distribution uses the success and synergies of a large exposure and distribution footprint along with the collaborative efforts of the manufacturers, retailers, press and news media along with the consumers that revolve through its architecture. The constant flow of exposure and commerce provides a magnetic and propulsion effect for each of the products and brands that join and circulate through the system.
An example of how one product interacts with another is similar to how humans evolve through society to mature through their successes in life. In the beginning they are born and begin to grow aided by what they learn and how they interact with others. As they grow and build exposure and interactivity they accumulate assets and use those assets to succeed. The same is true for a product, as a product must follow steps in order to travel from creation to success. The same is also true for the human behind a product. SmallBrandNation provides the ability for a product and the human/s behind and around it the opportunity to grow and succeed by allowing a way for the many life cycle elements to combine with other manufacturers, their products, the press and media, retailers and consumers. In the system each can feed off of, interact and combine in various ways with the other all while being guided and supported by Wizard Industries and its market and distribution momentum.
Two key points of
Wizard Distribution provide manufacturers the ability to combine synergistic products as offerings to each other’s retailers and consumers in a combined sales initiative. Alongside this ability consumers interact with manufacturers by alerting them of retailers that would make a good fit for the products they produce. In the consumer referral scenario the consumer gets rewarded when retailers order products from a manufacturer. In the scenario where one manufacturer takes another manufacturers product to a retailer the manufacturers utilize a commission or profit share agreement. This provides an opportunity for each manufacture to gain access to new retailers without being considered "single SKU vendors". Retailers tend to shy away from vendors with one or limited product offerings. It also sometimes provides non-competing marketing advantages for the combining manufacturers.
Wizard Distribution's wealth of resources, technology, alliance vehicles and infrastructure is free for manufacturers to use. Most of the product and brand support extended services can often be obtained with wholesale inventory trade to further save the manufacturer money. This offering from
Wizard Distribution is one of the many ways the company supports other manufacturers and grows the distribution of all while maximizing efficiency and economics.
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